Jennings Coffee & Tea

Video Proposal

 

Intro

My team and I are excited to the have the opportunity to begin working with Jennings Coffee.

 

Adding professional video to the Jennings Coffee website, social media, and Google Maps is a great step for content and overall reach. The strategies represented are going to create huge dividends for the shop and for the community as a whole.

Work Samples

 

Drive Superior - 2019 (Superior Bulk Logistics)

The most recent example of our work, this video shows all that we have to offer.

This is being used on their website for recruitment of new drivers, and is also the first thing driver-trainers show prospects.

Company Profile Video - 2019 (Chef's Workshop)

This is a company profile video and web ad.

 

This video is being used on the company's website to serve as the general sales pitch for this new product, and will soon be used as the creative in a new web ad campaign.

Metrics hopefully coming soon.

Fundraising (Anytime Fitness)

Event Recap - 2019 (NACA Sports)

Testimonial (Jennifer Catlett, Realtor)

TVA - Norris Dam Flight

Angie Riedl - Sotheby's Realty

Vision

 

Messaging is the main ingredient that makes any marketing thrive.

I believe there are only 3 steps to any marketing and making it work:

1. Noise

2. More Noise

3. Effective Messaging

In the end, most businesses aren't making any noise about their business, and are suffering because of it.

 

After that, the goal is to make as loud of noise as humanly possible in as many different contexts as you can as often as you can.

Once that commitment is down, you can look at effective messaging -- or just do it right from the start. Which is what we're looking at in these plans.

Effective messaging is the main ingredient that makes any marketing truly thrive. It makes customers seek you out instead of you having to chase them down or offer all kinds of different deals and discounts in order to get them to possibly agree to doing business with you.

The framework we are going to use is actually something you get to take home and use as lens for every other piece of marketing that you want to use in the future, with us or with someone else.

Without further ado, here are the different pricing structures:

 

Pricing

There are 3 packages listed here to fit different budgets.

Both include:

Direction/Creation

Professional Camera Package

High Definition Audio capture

Lighting

Editing

Graphics

Voiceover (if needed)

Full Marketing Retainer . . . . . $2200/month

 

Marketing Process & Video Creation: $2500

  • Blue Potato Media marketing workshop

    • Storybrand framework

    • Muse Testimonial framework

    • Final Strategy created from Blue Potato Media

  • 1 Day Business Video Shoot

    • Michael Whitlock directing

    • $90,000 in gear rental

    • Additional Crew

    • Resulting in deliverables described below

  • 1 “Virtual Business Card” Video

    • Usable on website, social media, cover video, and all web ads

  • Product Photography of up to 15 products

    • Google Maps, Website, and Social Media posts and ads

 

Website Design: $500

  • Using the results of the marketing workshop, we create a new website with effectiveness and style, with the videos and photography as keystones.

 

Monthly Video Creation: $1,200

  • 1 Shoot Day

  • 4 Videos per month, or 3 Videos + Photography

 

Monthly Ads Campaign Management: $1000

  • New setups

  • Ad set diversification

  • Continuous editing

 

(Month 1 Cost: $3500)

(Month 2-12 Cost: $2200)

First Year Cost: $27,700

Marketing Plan . . . $3000

 

Marketing Process & Video Creation: $2500

  • Blue Potato Media marketing workshop

    • Storybrand framework

    • Muse Testimonial framework

    • Final Strategy created from Blue Potato Media

  • 1 Day Business Video Shoot

    • Michael Whitlock directing

    • $90,000 in gear rental

    • Additional Crew

    • Resulting in deliverables described below

  • 1 “Virtual Business Card” Video

    • Usable on website, social media, cover video, and all web ads

  • Product Photography of up to 15 products

    • Google Maps, Website, and Social Media posts and ads

 

Website Design: $500

  • Using the results of the marketing workshop, we create a new website with effectiveness and style, with the videos and photography as keystones.

Single Video + Photography. . . $1,400

 

  • 1 Day Business Video Shoot

    • Michael Whitlock directing

    • $30,000 in gear rental

    • Finished deliverables described below

  • 1 “Flashy” Company Promo Video

    • Usable on website, social media, cover video, and all web ads

  • Product Photography of up to 15 products

    • Google Maps, Website, and Social Media posts and ads

Documents

Download a copy of this proposal below:

 

You can fill it out or contact Michael Whitlock if you have any questions.

Michael Whitlock

michael@michaelwhitlock.com

615-473-0147